HILY Dating App
Valentine's Day Campaign
Social Commercial
Under our community outreach initiative - RYZE Cares - we curated a LIVE stream benefit concert with country super star Adam Doleac, which was exclusively available on the HILY Dating App. Throughout the digital event we raised donations for Mental Health America, while Adam performed hits like 'Neon Fools' and 'Another' -- for a private audience of influencers that participated in the campaign prior to, throughout, and recapped the digital event.
Influencer + Event Activation
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